Big Ideas, Real Impact

CREATIVITY

EXPERTISE

Personal Illustrations

  • Moodboard - Social Value

Defined Process

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Plan with Purpose

    Brief / Groundwork

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Ideation

    Concepting System / Approach

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Adapt as Needed

    Review Systems, test and improve

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Deliver with Confidence

    Design & Finishing

It All Begins Here

  • Sketching

    Thumbnail sketches at the start of a project allow us to quickly explore different compositions and identify the key qualities we want to include in the design. This process helps distill the core ideas early on and ensures a more efficient use of time, rather than moving directly into producing final artwork.

    Moodboard - Social Value

  • Concepts

    By refining the final illustration and locking the core visual language, we establish a strong foundation from which an illustration system can be developed. This allows the work to scale beyond a single image, maintaining consistency and narrative clarity across multiple outputs while remaining adaptable to different contexts.

    Styleframes - Social Value

  • Building Systems

    With the design locked, we standardise the assets to build a flexible brand illustration system, ensuring visual consistency, scalability, and long-term usability across multiple touchpoints.

    Storyboard - Social Value